A history of a nation through the small screen.
Jordanians began to enjoy television broadcasts in 1956, and Egyptians in 1960. But the first public TV broadcast in Israel was not until 1968. This relatively late introduction speaks to a certain sense of mamlachitut, statism, famously propagated by David Ben Gurion, in which the state sets the tone for the country’s ideology, politics, and culture.
Building a Nation
Early Zionist settlers used the written word for purposes of nation building, emphasizing the centrality of Hebrew as a living language with important newspapers such as Davar and Haaretz. They also used radio for identity-building and information-sharing, with the goal of efficiently creating a common national narrative via relatively affordable technology. While leaders of other countries favored television for these same reasons, Israeli politicians at the state’s founding saw television as hedonistic and bourgeois; a connection to an unattainable Western standard of living, as well as a link to the Arab world--a dangerous connection for both the state’s Arab citizens and the hundreds of thousands of Mizrahi Jewish immigrants who had been raised on such programming.
Furthermore, these leaders believed that inexpensive and readily available foreign language television programming could threaten the already fragile dominance of the Hebrew language. Television, from the perspective of Israel’s early leadership, could have no role in creating the New Israeli Jew.
But most Israeli citizens did not share these concerns; instead, they clamored for TV. In response to this pressure, in 1966, Israeli Educational Television (IETV), a government-owned enterprise, began to experiment with strictly educational broadcasts for schools. Two years later, the Israeli Broadcast Authority (IBA) launched the first programming aimed at the general public. From 1968 to 1986, IETV and IBA shared the single Israeli TV channel.
The One-Channel Years
In its early years, the IBA, under government supervision, played an important role in creating a shared Israeli culture, especially for new immigrants. The most important local program was Mabat LaHadashot (”A Look at the News,” 1968-present), a primetime review of the day’s events. During the one-channel era of Israeli television, the show was so popular that it was considered improper to place telephone calls during its broadcast.
IBA broadcasted in black and white at a time when the world was already switching over to color, a move made even more inconvenient as black and white television equipment became scarcer. When programs were imported in color, the IBA used an “eraser” to remove the color, arguing that color TV would unduly influence Israeli viewers to desire an unattainable Western standard of living. (Shortly thereafter, an “anti-eraser” appeared on the Israeli black market with the ability to re-insert color on the appropriately equipped screens.)
This policy ended after the Supreme Court ruled in 1978 in favor of the owners of a color television set, who argued that their rights were violated by state intervention. This victory signaled the rise of a new consumption-based consumerism that held more sway than traditional Zionist arguments about the dangers of luxury to the national ethos. This decision also coincided with the breakdown of the hegemony of the ruling Labor party, which had just lost power for the first time in Israel’s history, and had been the traditional gatekeepers of cultural production. Still, the transition to full color programming was not complete until 1983.
Importing foreign programming was often cheaper than producing local shows, and until the 1980s the only local television was news and low-budget sketch comedy such as the much beloved Lul (“Chicken Coop,” 1970-1972), featuring prominent Israeli musicians and movie actors. In the 1980s, American shows like Dallas proved so popular in Israel that national sporting events were scheduled around their broadcast. Not unlike the Vietnam War in America, news events were transformed by their live broadcasts, most notably Anwar Sadat’s visit to Israel (1977) and, later, the assassination of Prime Minister Yitzhak Rabin (1995), both of which united the nation around television.
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