Joseph & the Technicolor Dreamcoat

A new look at a very old fashion statement.

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An Educational Operation

Joseph was originally written to educate and entertain students. A British teacher and friend of Webber's, Alan Doggett, contacted Webber in 1967 and commissioned a 15-minute pop musical for a performance at the school where Doggett taught. Webber called Rice and asked him to write the lyrics. After rejecting stories about spies (like 007), the two young men, who were not yet famous, decided to do the biblical story of Joseph.

Webber, whose father was music director at a central London church, came from a religious background. In a 1982 interview, Rice told a reporter, “Technically I'm Church of England, which is really nothing … But I don't follow it." Yet, Rice told the interviewer he picked biblical narratives twice (in Joseph and Superstar) because, “I'd always rather take a true story than an untrue one." Apparently, even though he is not a literalist, Webber at least says he believes in scripture.

In his book Geniuses of the American Musical Theatre: The Composers and Lyricists, Herbert H. Keyser says Webber and Rice later considered it “quite amusing” when people suggested they studied the Bible carefully to write Joseph. Webber said the pair devoted “about four minutes” to reading The Children’s Wonder Book of Bible Stories.

The first performance of the 15-minute play was March 1, 1968 at Old Assembly Hall at Colet Court, a school in London. About 2,500 people saw the show's second performance, on May 12, 1968, at Westminster Central Hall, a Methodist church in London. Unbeknownst to Rice and Webber, a music critic from the Sunday Times was in attendance. The critic, Derek Jewell, gave the show a good review, which helped raise funds for future performances.

All the while, Rice and Webber expanded the show to include more and more songs.

The show was first performed on Broadway in 1982 at the Royale Theatre. A movie version of the play by Really Useful Films, starring Donny Osmond (Joseph), Maria Friedman (narrator), Richard Attenborough (Jacob), and Joan Collins (Potiphar's wife), came out in 1999, directed by David Mallet.

Joseph & the Jews

Although some members of the Jewish community had denounced Superstar as anti-Semitic, there was no such criticism of Joseph. “‘We were accused of being anti-Jewish in Superstar by one or two extreme rabbis,’” Rice said in the 1981 interview. “‘Of course we weren't. I think most of the people protesting didn't really listen to Superstar. They just objected, rather, on principle to the idea of rock music being mixed up with God. Rock music has evil connotations in that context.”

Jewish audiences have embraced Joseph, which is a popular production at Jewish summer camps and schools. According to Shira Epstein, professor of education at Jewish Theological Seminary, “If you study, work in, or support Jewish camps, youth groups, day schools, or retirement homes, chances are that at some point in your lifetime you will play a part or be forced to hold a camcorder for two hours during this telling of one of the most famed Genesis narratives.” At age 13. Epstein was cast in two different versions of Joseph.

Jewish youth have performed the play in Hebrew translation. Rabbi Ruth Gan Kagan, founder and spiritual leader of the Jerusalem-based “prayer and study community” Nava Tehila, has set the songs from the Friday night Kabbalat Shabbat service to tunes from Joseph.

The many who have fallen in love with Joseph don’t seem to care that the theatrical version diverges from the Genesis story. Ultimately, the play's prologue, no doubt aimed at students, also rings true biblically. "We all dream a lot,  some are lucky, some are not. But if you think it, want it, dream it, then it's real," sings the narrator. "You are what you feel. But all that I say can be told another way. In the story of a boy whose dream came true." Joseph indeed earns the nickname his brothers give him in Genesis 37:19: baal ha'halomet, the custodian of dreams.

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Menachem Wecker

Menachem Wecker, who blogs on faith and art for the Houston Chronicle at http://blogs.chron.com/iconia, welcomes comments at mwecker@gmail.com. He lives in Washington, D.C.