Growing up, all of my non-Jewish friends looked forward to Passover. At lunch, all of the Jewish kids would happily give away their peanut butter, jelly, and matzah sandwiches. Or matzah and cream cheese. Or the classic matzah and butter. We didn’t want anything in return. And they loved the taste of matzah.
There must be something about not being forced to eat that beloved unleavened bread that makes it taste better. That or all of my non-Jewish friends had no taste buds.
To me, matzah tastes like one thing: Cardboard.
Which is why I enjoyed this video by Jay Firestone, of the LA Jewish Journal. He does a comparison taste test of popular matzah brands, including a most unusual flavor.