The Pew survey recently found that 42% of Jews identified Jewishly through their humor, a larger percentage than through observance or affinity with Israel. Using the Pew survey as a starting point, Rabbi Dan Bronstein examines the place of humor within Judaism, the Jewish community, and society at large. Highlighting humor’s value in dealing with traumas like the Holocaust and its unifying effect among Jews, Rabbi Bronstein makes a strong case for taking Jewish humor seriously by arguing for the importance of developing and expanding the employment of humor to engage Jews, increase Jewish literary, keep Jewish identity strong.