115 Years of Sweet Tradition: A Conversation with the Joyva Family
Hosted By: The New York Jewish Week
If you’ve attended a Passover seder in the United States over the past 50 years, there’s a decent chance you’ve eaten a Joyva product. Their Jell Rings, Marshmallow Twists and other sweets have been staples on American Jewish tables for as long as your bubbe can remember.
It all started with Nathan Radutzky, who immigrated from a small town outside of Kyiv to New York City in 1906. The following year, he started selling halvah in a pushcart on the Lower East Side. Over 115 years later, Radutzky’s legacy lives on. And now, the company, which still produces its Jewish sweets in the same factory building in Brooklyn, has revamped its brand to appeal to younger generations.
In this special New York Jewish Week event, you’ll learn more about Joyva’s past, present and future through an online conversation with a few of Nathan’s descendants, who still own the company. At least one lucky registrant will also win a gift basket of Joyva treats!
